Las Vegas Raiders

The Silver and Black made its Las Vegas debut in 2020, opening Allegiant Stadium right across the street from the famed Las Vegas Strip. MGM Resorts jumped on board, announcing a founding partnership with the team.

To welcome Raider Nation to Las Vegas, we filmed 4 social videos with Raiders alumni at Bellagio, MGM Grand, Mandalay Bay and Luxor. New York-New York’s Lady Liberty was dressed in a Raiders jersey, becoming the Raiders highest engaged photo on Instagram to date with over 143K likes. Our content strategy built anticipation for the first Raiders home game and drew its fans to our hotels, earning 5M+ impressions, 200K engagements and over a million video views.