MGM Rewards & Davante Adams

When superstar NFL Wide Receiver Davante Adams made his move to join the Las Vegas Raiders, MGM Rewards announced his arrival to the Entertainment Capital in style.

Through a brand ambassador partnership that included contracted social postings and filming sessions, our social team worked with Davante to create a video series that leaned heavily on current trends, like transition cuts, quick fire quizzes and high-end photography.

The campaign resulted in 2.1M impressions, 1M+ views, and 129K+ engagements. It became Davante’s second highest viewed Instagram reel and won our department a Golden Telly Award for the travel category.