Citi Private Pass

Entertainment is a fundamental need. Citi Private Pass, available to any Citi credit card or debit card user, offered special access to presales and exclusive experiences for the hottest artists, sports and cultural events. Citi needed help unlocking its social strategy for its much sought-after entertainment program.

Through a social strategy consultation, our team provided Citi with a 360 view at the current state of social media. After a thorough examination of Citi's social postings, we did analysis of its competitive set, and shared insights on 10 brands who did social marketing right. We closed the consultation with 10 recommendations, which led to Citi hiring the agency on retainer to continue assisting with its social strategy.